The five essential components of a Digital Transformation Strategy |Stories

The five essential components of a Digital Transformation Strategy

One of the main reasons for organisations to stall in terms of starting or progressing their digital transformation journey is the lack of a clear digital transformation strategy and gaining the essential buy-in to make this successful.

It may be the case that a vision exists, but this has not been clearly articulated and the necessary buy-in established across the organisation leading to lack of momentum and frustration. Alternatively, it could be that pockets of transformation and different initiatives are being performed across the organisation but with a lack of a cohesive vision and strategy, this is not materially changing the operating rhythm of the business to deliver the transformational benefits required.

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We would welcome the opportunity to understand where you are in your digital transformation. We would be more than happy to connect you with one of our specialists who can spend 30-40 minutes with you over a web-meeting. You can request this no obligation consultation by simply clicking below.

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Having helped many organisations successfully navigate their digital transformation journey, we have significant insight into what is required to create a transformational vision that gains the buy-in from all stakeholders and a digital strategy that delivers on this vision.

1. Defining Clear Outcomes

Digital transformation is a term that can mean very different things to different people. We find the best approach is to define digital transformation not in terms of what is to be done, but what it is you are looking to achieve. To some lines of business, it is about how they transform the customer experience, engaging digitally to introduce new ways to interact and deliver service to customers. For other parts of the business is might be how they streamline processes, introduce automation and gain a greater holistic view of the business.

By defining the outcomes you are looking to achieve creates very clear goals and objectives for digital transformation.

2. Defining The Organisational Characteristics Required

We view digital transformation as simply the process through which an organisation creates agility in their business; how they become an ‘Agile Enterprise’.

We find that an essential part of a transformational vision is to clearly articulating those characteristics that you are trying to achieve post-transformation and these are likely to include: seamless collaboration, continuous innovation, rapid go-to-market, and the ability to drive customer preferences.

3. Aligning IT Goals with Desired Business Outcomes

Effective transformation requires the alignment of your technology vision with the desired outcomes of the business. It allows you to define the steps you are taking in terms of the organisational characteristics it will generate and for each line of business it demonstrates how they will be able to deliver on their desired outcomes.

By aligning your technology vision with the various strategic objectives of the business, you are able to articulate the compelling case for transformation and obtain the all-important buy-in to be successful.

4. Creating a Roadmap

All transformations encapsulate change for people, processes and technology and digital transformation is no different. There are certain foundation technology components that need to be in place before processes can be redefined and fundamental changes are likely to be required in peoples’ mindsets, their roles and possibly the structure of the organisation.

It is essential that your organisation creates a Transformational Roadmap. This combines technology blueprints, organisational change agendas and future commercial frameworks providing a holistic view of how and when the business will realise the benefits of the transformation.

5. Articulating the Role that Everyone Plays

The final element of defining your transformational vision and strategy is to clearly articulate the role that everyone plays. What is required from IT, what is expected from your technology partners, the role of various business units and functions, and most importantly what is expected from each and every person in the organisation.

 

How Can HighPoint Help

Having been through this process many times, HighPoint is perfectly placed to help you get this important step right and create that vision and strategy that will enable you to be successful. Our Digital Strategy services help you assess and improve your readiness to transform and quantify the benefits and timescales involved.

We assist you in analysing the technology, commercial and cultural factors to create realistic and achievable goals for digital transformation within your organisation. We help you align your technical vision with strategic objectives to ensure you gain consensus and buy-in across the business and create a digital roadmap that guides you through every step of your transformation.

We would welcome the opportunity to understand where you are in your process and explore how we can help you in formulating or refining your vision, strategy and roadmap. We would be more than happy to connect you with one of our specialists who can spend 30-40 minutes with you over a web-meeting. You can request this no obligation consultation by simply clicking here.

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